Shining the spotlight on your business 

We believe in providing value to businesses and helping amazing firms take centre stage. If you are doing something special that will impact your customers, people should hear it. Shouldn't they?

Project details: BuildTech Asia, an international building technology expo held in Singapore, was in its 7th edition. The challenge was to build on the previous years’ momentum and increase awareness and participation from construction industry professionals in the region. 


The Word Assembly assisted in drafting the media materials and helped secure coverage from first-tier regional media such as Malaysia’s Nanyang Siang Pau, Indonesia’s JawaPos and Vietnamese media including and the Vietnam News Agency


We also produced content via blog posts, which were integrated with the social media strategy. Through contests, interesting construction technology videos and articles, we were able to significantly improve engagement on the event’s Facebook Page and traffic to the BuildTech Asia website. 

The end result? BuildTech Asia welcomed 11,000 visitors in 2017 compared to 7,000 visitors the previous year. 

Project details: When we first met Jonathan, he was in the process of applying for the 2017 Singapore Facilities Management Building Owner/Occupier Service Excellence Award. 


After he sent us the first draft of the award submission, we researched the latest trends on facilities management and what Frasers Centrepoint Singapore and its competitors were doing in this area. By drilling down into the details using our research insights, we helped Jonathan better position and reflect Fraser Centrepoint’s industry leadership in the award submission. 


We are happy that Jonathan’s team received the award and was recognised for their efforts. 


As Jonathan was happy with our service, he engaged us again to draft an article for the Singapore Green Building Council’s SG Green Magazine (pages 18 and 19). 

Project details: BQUAS Consulting provides building quality assessments and training in Asia. Shortly after starting their business, the co-founders of the company contacted us to help with the copywriting of their websiteSince then, BQUAS Consulting has engaged us for more assignments, from developing their manual and brochure, drafting news content for their website, to working with them to seed stories in the media.

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